David Bridgford

David has held C-suite finance and commercial roles at the Tussauds Group and Merlin Entertainments,where he played a key role in acquiring the London Eye. He led corporate development activities,including JVs, M&A, and licensing deals, while overseeing strategic planning and major capex approvals. A former Deloitte partner, he is now the founder of Denly Consulting Ltd and a Non-Executive Director at Leeds Castle.